Meta tags

Meta tags help search engines find your site. These are the most common for HTML 4 and XHTML, which you can copy and paste into your template:

<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<meta name="Keywords" content="" />
<meta name="Description" content="" />
<meta name="Author" content="" />
<meta name="Copyright" content="" />
<meta name="Rating" content="General" />
<meta http-equiv="expires" content="0" />

These are more common for HTML 5:

<meta charset="UTF-8" />
<meta name="Keywords" content="" />			
<meta name="Description" content="" />			
<meta name="Author" content="" />

Fill in your text between the quote marks.

If you don’t want search engines to find your site, then add these (or replace the others):

<meta name="Robots" content="noindex, nofollow, noarchive" />

OR

<meta http-equiv="pragma" content="nocache" />

Here is an example of complete meta descriptions for XHTML:


<meta name="Keywords" content="nw river tours, willamette river, willamette, osu, corvallis, oregon state university, boating, nordyke, hiking, nature photography, jet boat, north river boat, " />
<meta name="Description" content="Northwest and Willamette River Tours" />
<meta name="Author" content="PamVanLonden.com, CJ Nordyke, John Nordyke" />
<meta name="Copyright" content="2009" />
<meta name="Rating" content="General" />
<meta http-equiv="expires" content="0" />