Building an Online Presence for Artists

Create an Online Presence workshop at Linn Benton Community College
Create an Online Presence workshop at Linn Benton Community College

Learn to Sell Your Art Online

A 7-week Hands-on Workshop or Artists


Incorporate an online presence in your art marketing plan to help sell your work online, make residual income, and stay in touch with your collectors while keeping the process simple.

Artist and business women, Pam Van Londen, will present the many low-cost or free options available to artists and provide hands-on computer instruction to help you decide which methods meet your goals.


Call (541) 917-4929 to reserve your space.
April 10 to May 29
3:00pm to 5:00pm
LBCC Benton Center Computer Lab
One 2-hour session each week for 7 weeks (No Class April 17)

Goals and outcomes

Prepare your work for online viewing.

  • Students will optimize a set of digital photos of their artwork.

Keep track of your inventory and sales.

  • Students will experiment with and choose from a database, spreadsheet, or web site service to maintain a written and visual inventory of their work.
  • Students will add a set of works to their new inventory system.

Choose and implement the presentation and sales method that works best for your style, schedule, and budget.

  • Students will experiment with and choose between various web services to create a web site. Options include blogs, galleries, auctions, affiliation stores, and on-demand printing stores.
  • Students will incorporate sales options into their new web site to promote and sell their work online as well as make residual income.

Track the success of your online efforts.

  • Students will use Google Analytics to see how many people are visiting their site(s).
  • Students will use store/blog/gallery site statistics to see how many people are visiting their site(s).

Present your work to peers and professionals.

  • Students will show and discuss their online efforts.
  • Students will evaluate the choices they’ve made.
  • Students will submit their site(s) to important online sources such as Google, MSN, Yahoo, guild sites, and other associations.

Required reading and materials

Students should bring a USB jump drive to class each week to save work to.

Recommended readings will be listed in each day’s lecture notes.


Day 1 Overview and how to optimize images

Day 2 Review of inventory systems and try a database or spreadsheet

Day 3 Review Google tools and try Google Docs and iGoogle.

Day 4 Review of blogs and set up one account.

Day 5 Review of galleries and set up one account

Day 6 Review of affiliations and stores and set up one account.

Day 7 Review statistics and set up Google Analytics